Why You Need To Start An Email List Immediately!
An Email List is very important and is an unsung hero, behind the Success of many businesses. Well at least to those that are unaware of their importance.
Many of us overlook email list when starting our businesses or blogs, until we realize they are the driving force to grow our business. Website traffic and revenue can be greatly impacted by a strong email list.
In this article, we’ll discuss the benefits and many reasons you should start building your email list immediately.
What Is An Email List?
An email list is a collection of names and emails of people that are interested in your business. When your supporters sign up, they give you permission to send them emails.
These emails can be used to share updates, blog posts, products, services and other promotions from your business.
Build your list and send mass emails to everyone at once, with email marketing services.
The Importance Of An Email List
According to Aweber, ”for every $1 you invest in email marketing you get $44 in return”. Sounds like a great ROI (return on investment) to me.
With email subscribers you have a higher percentage of converting them into paying customers because they have already showed interest by signing up.
Here are some of the main reasons why you should start building a email list.
1. You Own Your Email List
This is by far the most important reason to build your list. You can have millions of followers on social media sites like Facebook, Instagram or Twitter but if those sites go away, so does the connection to all those people.
If you have been building a presence on social media, you know how much time and effort it takes to build a following. Now imagine starting all over again from zero.
Start transferring your following over to your list so you can always have a direct connection.
2. Emails Are More Popular Than We Think
Whether if you realize it or not just about everyone on the internet has an email. If you’re on any social media platform, you have to sign up with an email. Facebook alone has over 1 Billion users, so what does that tell you?
Have you ever wondered why companies like Target, WalMart, Best Buy, etc. ask you for your email? They understand the importance of an email list & probably have been consistently emailing you ever since.
The low cost for email marketing plus the high ROI, equals a great investment.
3. Turn Old Visitors Into Returning Visitors
If you ever checked your Google Analytics, you’ll sadly see that your returning visitors are very low compared to the new visitors. It’s not your fault, it’s just Life.
Just think, how many random sites you visited today (besides mine of course). You probably already forgot the name of the site or even visiting it. That site is now lost with the other billions on the internet. If you signed up for their email list and receive an email from them, it’s very likely you will be a Returning Visitor to that site.
Don’t miss out on this opportunity for your blog or business.
4. Emails Are Personal
Emails are your direct line to your audience. With social media your post can be lost or never even seen on a user’s feed.
You can create real connections with your audience, to see what content they actually want from you. Learning what your audience wants, will lead to more targeted content. Which also keeps them coming back.
5. More Opportunities To Make Money
Nothing is Guaranteed but do you have a better chance of making sales with a list of 0 people or 100? I’ll take the 100 and continue to build from there.
Also remember that most people do not buy products or services the 1st time they see it. These people will become leads, when they’re added to your email list.
Now you can follow up with those leads because they have already showed interest.
Which Email Marketing Service To Choose?
There are many great email marketing service providers to chose from. I use factors of pricing and ease of use when I try out any service or software.
See our list of the best Email Marketing services.
GetResponse
The 1st provider I used was GetResponse because I was also able to use it as a Landing Page Builder. Killed two birds with one stone and saved myself some money. It’s also very easy to use with it’s drag and drop builder.
Two other highly recommended services are:
ConvertKit
ConvertKit was designed by a content creator for bloggers, marketers and authors.
Easily setup it’s automation features to send emails at any time you chose and use it’s signup forms to gain new members to your email list.
You can separate your list into current customers and potential customers. This way you can send targeted emails and not flood their inboxes with repetitive emails (no one likes those).
Try the free trial ConvertKit offers to see if it’s a good fit for your business.
AWeber
AWeber is another heavy hitter in the email marketing world that has earned it’s lasting longevity.
Use tools such as autoresponders, email tracking and email templates to make your marketing efforts easier and more effective. Check email open rates to see which email subjects and content are more useful to your list.
Take advantage of AWeber’s free 30 day trial.
Closing
Hopefully after reading this article, you now understand the importance and impact a email list can have on your business.
It doesn’t matter if you’re a blogger, musician, online store, etc. If you have an audience, you need to keep that connection and an email list is the perfect way to do so.
Like I always say: “Before making any decisions, take advantage of free trials.”
